Carbon Chauvinist blog branding
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Carbon Chauvinist blog branding

TIMELINE

2014

Węglowy Szowinista (Carbon Chauvinist) is a Polish blog about science and technology, created by my friend Mateusz Wielgosz.

The mission of the blog is:

Science is my passion — I can’t help myself but to support this statement with a quote from Carl Sagan: “When you’re in love, you want to tell the world. My lifelong love affair is with science”. Popularising science, trying to describe how the world works and writing about new technologies is a thing that drives me.

Why carbon chauvinist? Simply put, carbon chauvinism is a belief that if extraterrestrial life exists, most probably it’s based on carbon compounds. It doesn’t mean that there are no other possibilities — just that it’s highly improbable.

Therefore the choice of visual inspirations for the logo was obvious – periodic table symbol of carbon, letter C, plus hexagonal structure of graphite.